

How Many Touches to Make a Sale?
You've read the stat a hundred times, It takes 7 touches to make a sale but 90% of sales reps give up after the first one Is it true?...


Gifts To Patients?
There is a lot of talk these days about the relationship between social determinants and health. A key social determinant is,...


December Sales Calendar
December is a month like no other in the homecare and post acute world. The holiday season is upon us and it pays to take a moment to...


Healthcare Sales & Marketing 2025
I've often been asked (and 2x in the past week) what is the future of marketing home based healthcare services in the future. While on a...


Promise Ring Referrals (and what to do about them)
During yesterday's Home Care Marketing Accelerator webinar (week 7 of 10 for this current class), I asked which students had generated...


Quality Matters
10 days from now, the new CMS COPs will go into effect that will affect hospital discharge planning, and the requirement to introduce...


Holiday Sales Gifting Guide
It's here! It's again time to plan out your holiday gifting strategy for key referral sources. I received a message from someone this...


Don't Make That Job Offer Yet
Guaranteed hiring assistance, or you don't pay! There, do I have your attention? I feel so strongly about our behavioral candidate...


What Time Is It?
During a coaching call last week, a manager relayed to me that one of his team was very talented, but was not getting enough key sales...


How Long Is Too Long
I had an interesting conversation last week with a sales manager that I'm working with. We discussed an individual on their sales team,...