

The Next Best Thing To Being There
With in person sales opportunities plummeting to an all time low (our 10 week webinar class reported only 22% ability to see even one...


Marketers Must Be Employees
The Office of Inspector General (OIG) for the U.S. Department of Health and Human Services, the primary enforcer of fraud and abuse...


Covid Selling 2.0 Is Here Forever
I was wrong....I'll freely admit it. I thought by now, or at least soon, we'd be back to some semblance of "normal" selling in the home...


Hospital Preferred Provider Agreements
Many hospitals refer patients on a regular basis to post-acute providers, including skilled nursing facilities (SNFs), assisted living...


What Is Your Go-To Sales Call?
COVID-19 is running unabated though our country as we speak. The United States accounts for over 3 million cases and well over 100,000...


Beware Of Private Insurance Kickbacks
In Aetna Life Insurance Company v. Humble Surgical Hospital, Civil Action H-12-1206, U. S. District Court, S.D. Texas, Aetna won a...


Latest In Person Sales Call Polls
With the COVID-19 pandemic surging ahead in 39 states, many state governments have rolled back reopening restrictions or delayed...


Free Services Can Violate Safe Harbors
Anecdotally, providers often report that expectations of referral sources include the provision of services to patients free of charge. ...