COVID-19 Marketing Webinar Replay Link
Apologies to those who could not join the live webinar. We were inundated with last minute registrations and our webinar platform maxed...
Free COVID 19 Marketing Webinar
Join Michael Giudicissi on Wednesday March 18th at 2pm EDT for a free webinar entitled "Home Care Marketing During COVID-19". We'll...
Covid-19 Marketing Protocols
It's time to take some smart preventative action to help ease the Covid-19 virus. It's certainly not time to panic, but to take good...
Disrupt This!
I've never been a fan of buzzwords. They get tossed around by people who want to be considered cutting edge, but rarely are. The latest...
Palliative Care Program Challenges
Anecdotally, many healthcare providers see great value in the provision of palliative care to patients who may benefit from such care. ...
Florida Declares Public Health Emergency
Just in from our colleagues at the Home Care Association of Florida. "Governor Ron DeSantis has issued Executive Order 20-51, directing a...
Safe Sales Rep Compensation
Payment of incentive compensation to marketers is standard practice in the home care, private duty, home medical equipment (HME) and...
The State of the Home Care Industry
In 2001, I joined the home care industry as a VP of Sales for a home healthcare agency. For the past 19 years I've seen the industry...
Physicians Fight For Freedom of Choice
Post-acute providers remain concerned about patients’ right to freedom of choice of providers. Anecdotes about heavy-handed treatment of...
The "Nice" Trap
I spent the week in Dallas, TX last week....talking to existing and prospective clients about how to grow their home care, home health,...
