Patient Freedom of Choice in a COVID World
The Centers for Medicare and Medicaid Services (CMS) has issued a number of waivers of various requirements for healthcare providers. On...
COVID Testing for Sales & Marketing
Mitigation - the action of reducing the severity, seriousness, or painfulness of something. As states around the country open up their...
ALF Access During COVID-19
Anecdotally, at this time home health providers are often denied access to their patients who reside in assisted living facilities (ALFs)....
Reopen Home Care Sales & Marketing
As the United States begins to plan how to reopen its states and economy, the home care industry....specifically the sales & marketing...
Home Care Runs Toward the COVID-19 Fire
Much of the focus thus far in the treatment of COVID-19 patients has been on hospitals and rightfully so. Practitioners on the front...
Active vs Passive Digital Messaging
With so much of our industry's sales and marketing efforts taking place online, or in digital format, it's a good time to explore how to...
Post COVID-19 Marketing Is Going To Be Different Than You Expect
May 1st....or June 1st, or some month of some day, the lockdown we're under is going to be lifted. When it is, many industry people...
Home Health Agency Fights Back Against Hospital Based Patient Steering
American Home Healthcare System, Inc.; a free standing home health agency in Indiana; has sued Floyd Memorial Hospital and Baptist...
Webinars So Great We're Doing Them Again!
If you missed registering for this week's Professional Growth Series of live webinars on Closing, Behavior, and Presentations, don't...
Communication or Relationship Building?
You've heard this 1,000 times "This business is about building relationships"...right? I agree, by the way, that without the relationship...
