Business Cards are so Passé
Have you noticed that not many people use cash anymore? Since the dawn of Covid, handling paper money back and forth just doesn't have...
The Relationship is NOT The Point!
I've been doing a lot of one on one coaching this summer. Some reps are succeeding wildly while others struggle to grow their business....
What Can Referral Sources Give To Patients? - Part 6
Providers, including marketers, are tempted to give patients and potential patients free items and services. While providers usually have...
Referral Fraud: Not as Cut and Dried as You Might Think
The owner of a supplier of home medical equipment (HME) complained that her company did not receive referrals from TidalHealth Nanticoke...
Bad Month or Bad Luck?
We've all seen it.....that month when referrals dry up and what you expected to happen never materialized. When this invariably does...
What Can Providers Give to Patients? Part 5
Providers, including marketers, are tempted to give patients and potential patients free items and services. While providers usually have...
What Can Providers Give To Patients - Part 4
On May 24, 2021, the Office of Inspector General (OIG) of the U.S. Department of Health and Human Services (HHS) issued another FAQ on...
Fire Hose Referrals
Covid is retreating. We're getting back to the way we used to sell. It feels pretty good...no? Over the past few weeks I've had this same...
Do What You Do Best!
I've been away for awhile.....did you notice? Aside from some big projects and having shoulder replacement surgery I've been pondering...
What Can Providers Give Patients? Part 3
Providers, including marketers, are tempted to give patients and potential patients free items and services. While providers usually have...
