2 New Admits Per Month?
I received an email over the weekend from a participant in the current Home Care Marketing Accelerator webinar program. Here is an...
Preventing Fraud & Abuse is Everyone's Responsibility
Providers are generally familiar with prohibitions against fraud and abuse in the Medicare and Medicaid Programs, including Medicaid...
Who's Driving The Sales Call?
During last week's Home Care Marketing Accelerator webinar, we had a good discussion about how to properly make a sales call (in person,...
Watch Out For The Social Media "Bite"!
Many of us appreciate social media, especially while sheltering at home. It is a convenient way to stay in touch with others and to...
Notes From The Road
I got to "get out on the road" over the past couple weeks to work in person with some new clients. I can't tell you how exciting it was...
Anti Fraud and Abuse Checklist
According to a July 23, 2020, press release, Progenity, Inc., fraudulently overbilled Medicaid and the VA by using a billing code that...
COVID Sales Pyramid
Are you struggling to figure out the correct "mix" of sales interactions with your referral sources? You're not alone. Reps across the...
Mastering the Home Health Introductory Visit
The Office of Inspector General (OIG) of the U.S. Department of Health and Human Services, the primary enforcer of fraud and abuse...
The Next Best Thing To Being There
With in person sales opportunities plummeting to an all time low (our 10 week webinar class reported only 22% ability to see even one...
Marketers Must Be Employees
The Office of Inspector General (OIG) for the U.S. Department of Health and Human Services, the primary enforcer of fraud and abuse...
