2nd Wave Incoming
As we speak, Europe is experiencing the dreaded 2nd COVID-19 wave. In the UK, stricter lockdown and closing measures are in place for at least the next 6 months. Other European countries are taking or discussing similar precautions. What we most dreaded even as we began to loosen restrictions and have a semi normal type of existence over the past 2 months is now coming true.
So, based on the virus spread from January through April, we can logically expect that we'll see an increase in cases in the next 4-6 weeks on our shores. If the suddenness and scale of Europe's outbreak is any indication, we should expect lockdowns, and especially lockouts from our referral sources once again.
This time you have a secret weapon on your side......knowledge.
Back in March we didn't know how or for how long we'd be affected. Now we do. For those that have taken part in our Home Care Marketing Accelerator sale straining program, we have asked this question each and every week:
"If you knew COVID was coming in March, and you knew what the impact would be, what would you have done differently?
Well, NOW is the time to do those things. Don't be one of the agencies caught yet again unaware that your marketing will have to change.
Remember, it matters not what you think about the virulence of the virus, or about mask wearing. It only matters what your referral sources are going to do in the face of another wave of COVID.
And what they're going to do is shut down....again....and more quickly this time.
Be prepared.
If you don't know how to manage this shutdown, you can still join the last 9 weeks of our 10 week Accelerator sales training program. Visit here to register right away.
Good Selling, Be Safe
Michael Giudicissi
